Saturday, March 29, 2008 - Alliant Energy Center
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9:00 a.m. |
Marketing to Women — Diamond Promotions Service A Powerful Approach to Building Your Diamond Business
It's no secret that all women love to shop, regardless of their age and income level.
Today, research indicates that women control more than 80% of all consumer purchases.
Women clearly have different decision making styles than men. Diamond Promotion
Service reveals insights about the female consumer and offers strategies on how you
can increase your share of this crucial market.
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10:00 a.m. - 6:00 p.m. |
Trade Show Open
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10:00 a.m. - 5:00 p.m. |
Marcus Loden — Federated Insurance
Marc Loden is with the law firm of Von Briesen & Roper, S.C. and represents business
owners with transactions, succession planning and trusts and estates work. Marc's
presentation will cover several important business and personal planning topics. It will
discuss the process of valuing and selling a business and business succession planning.
It will also provide information on asset protection planning and how to better protect
assets from creditors. The presentation will also provide current information on the estate
tax laws and recommendations on how to structure and document your estate plan.
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2:00 p.m. - 4:00 p.m. |
Tool & Equipment Room Open
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4:00 p.m. |
Saturday Evening Reception (On Show Floor)
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6:00 p.m. |
Show Closes
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Sunday, March 30, 2008 — Alliant Energy Center
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8:45 a.m. |
WJA Annual Meeting
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9:00 a.m. |
Shane Decker — "Show Me the Money!"
Are customers really coming into your store to give you their money? Why do so many
customers leave empty handed? The National Closing Ratio is 23% for independently owned
stores. There is a big difference between looking and shopping. We, as jewelers, spend a lot
of money on advertising to bring customers into our stores, but we fail to train our employees
what to do after they come in. The customer gets frustrated and ends up going to the internet
to make the purchase. Attend this session to find out what you need to do to bring customers
back to your store and then what to do once they walk through the door.
Shane has worked with over 3,000 of the finest jewelry stores and helped grow stores from
a few $100,000 volume to $10-20-30 million dollar volume. Attend this seminar and see
what he can do for you!
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10:00 a.m. |
Trade Show Open
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12:00 p.m. - 3:00 p.m. |
Arthur Skuratowicz ? Working With Gemstones at the Jeweler's Bench
Co-author (with Julie Nash) of the book "Working with Gemstones: A Bench Jeweler's
Guide," Arthur Skuratowicz will show you how to best work on gem-set jewelry. Learn how
various gems react to heat and pressure, how to modify mountings for specific stones,
and how to identify treatments and enhancements to avoid damaging often irreplaceable
gemstones. Much of the discussion will focus on tools and techniques used in jewelry
shops with an emphasis on specific damage threats.
Quality Control Issues in Jewelery
Attend this informative seminar and discover how to:
- Put together a checklist of characteristics to look for when judging the quality of jewelry.
- Open up channels of communication between the bench jeweler, sales associates and managers.
- Establish an operating procedure that allows an ideal environment for a trained
individual to grade the jewelry leaving your service department.
With your service department being a key to your store?s overall success, it is critical that
you control the level of quality of jewelry that goes out on the market. This seminar will
help you put a comprehensive quality control system in place to ensure high levels of
customer satisfaction.
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2:00 p.m. - 4:00 p.m. |
Tool & Equipment Room Open
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5:00 p.m. |
Show Closes of Events
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JUMP START MINI SEMINARS
Saturday, March 29
| 1:00 p.m. |
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"Fair Trade Gems"
By: Columbia Gem House Inc/Trigem Designs
How fair trade gems make colored gemstones even more beautiful by supporting the environment,
fair labor practices and giving back to the people in nations where colored gemstones are mined.
This niche market can be very profitable for the retail jeweler.
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| 2:00 p.m. |
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"Making Money with GemGuide Appraisal Software"
By: Gemworld International, Inc.
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| 3:00 p.m. |
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"Driving Profits with Corporate Recognition Programs"
By: Award Concepts, Inc.
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Learn how to dramatically improve your bottom line by pursuing business-to-business recognition programs
at corporations and organizations. Thought provoking introduction to service, incentive, sales, retirement,
and safety recognition programs within the corporate marketplace. Comprehensive overview presented on all
facets of successfully leveraging jewelry expertise into implementing, marketing, selling and managing orders
for recognition programs.
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Sunday, March 30
| 12:00 noon |
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"Invisible Setting - The Magic of Nili"
By: Nili Jewelry Designs
Invisible setting with a patented Life-Time Warranty that allows jewelers to size our product.
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| 1:00 p.m. |
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"Creative CAD/CAM Jewelry Design and Manufacturing"
By: Esslinger & Co.
Discover the time-savings and efficiency of 3Design CAD software with tools to build, modify and
change designs and will experience the latest software technology. Quickly learn to save and output
files to milling machines or rapid prototype machines. Learn how to create in 2D and 3D environment
from a sketch and produce photo-like renderings for customer presentations.
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| 2:00 p.m. |
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"Shipping Tips to Save Time and Money"
By: Jewelers Mutual Insurance Co.
Learn ways to reduce the cost of shipping jewelry. We will review shipping options, how to package
properly, and insurance alternatives.
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